AMUL

 

Inspiring Success Story of Amul

Amul is an Indian dairy cooperative society headquartered at Anand, Gujarat.

It is a part of Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), India’s largest food products marketing organisation.

He gathered many farmers and met Vallabhbhai Patel.

Vallabhbhai Patel suggested they form a cooperative of their own.

During that time, Polson was exploiting the Indian dairy farmers.

The hard- work of the farmers was not well compensated and the middle-men wiped out the money which rightfully belonged to farmers.

So, Tribhuvandas Kishibhai Patel with the suggestion of Vallabhbhai Patel determined to end the monopoly of Polson Dairy by forming a cooperative with fellow farmers as its members.

He dreamt of economic liberation of farmers from the shackles of middle men of Polson.

Soon, the protest by farmers gained momentum and turned into a mass movement.

The farmers were ready to fight with the British Empire.

This movement was supported by Morarji Desai, a freedom fighter who later went on to become the Prime Minister of India.

He declared that for every village a cooperative society will be formed along with a district union in Anand.

Equality for one and all-

Any farmer was free to join Kaira District Co-operative Milk Producers’ Union (Amul) irrespective of his or her caste, religion or financial status.

Tribhuvandas Kishibhai Patel demanded the Bombay government to procure milk from this cooperative.

The whole Gujarat was in a rebellious mood and was not contributing milk to the Polson Dairy, by which the Polson Dairy was on the verge of breaking down.

The British Raj initially tried to dread the protestors but after around two weeks, they came for negotiation with farmers.

Initially, the British Raj ordered the farmers to quit their movement but the farmers didn’t give up.

Later, reluctantly the British allowed the farmers to set-up their own cooperative, thinking that the cooperative would not last for even a couple of days because most of the farmers were illiterate.

Then, Verghese Kurien stepped into the scene as manager, trusting the farmers and guided them to form a very successful cooperative.

This small cooperative grew to become a very big Indian brand which is very well received both in India and abroad.

Amul helped India to become the world’s largest producer of milk.

Role of technology-

Technology plays a pivotal role in the success of Amul.

Amul uses Automatic Milk Collection systems, to collect milk from farmers at a swift pace, simultaneously capture details about the farmers and milk, like the lipid content of milk, etc.

On a daily basis, Amul collects around 3.3 million liters of milk from nearly 2.12 million farmers in villages all across India.

The farmers get paid instantaneously within a matter of a few seconds.